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June 19, 2010 / jamieai

Wired Business Conference: Disruptive by Design Part II

This is the second post of Wired Business Conference: Disruptive by Design highlights and tweets (using #wiredbiz hashtag): What a terrific conference so far!

  • Surprise speaker! NYC Mayor Michael Bloomberg: The iPad isn’t a fad – it’s part of something bigger. “For the record, I own an iPad.” In South Africa, 50% of people have a cell phone. The potential to change the world isn’t just there, it’s taking place. NYC has more media and information jobs than any other metropolitan city in the nation (more than 350,000 people). Bloomberg announced formation of NYC Media Lab. Says tech investment in NYC greater now than in Silicon Valley. announced today.
  • Steve Case on Lessons Learned In Healthcare & Other Industries: Poll: What’s the most effective way to engage people in their health? Incentivize docs to offer preventative care. On healthcare reform: Great progress can be made if we put doctors in direct contact with consumers – give consumers the tools to ask the right questions and get information. The real debate with healthcare reform is insurance reform. Revolution Health started in 2005 as holding company for content, community, coverage and care. Focused on both consumer and HCP. Split to five companies now to make nimble. Bias on consumer-side, including every day health and wellness. Opportunity to change healthcare is on wellness and prevention. The revolution is on consumer-empowerment side. Opportunity is to unleash the attackers, the disruptors to change the system. Many iPhone apps for health and wellness. We’re on early fringes of changing healthcare system. Micro clinics in pharmacies are classic disruptor – how to scale to national level? Anchor to retail strategy. Zip car and flex car: car sharing in large cities. Remote access via phone to find open car, then return when finished. People will reduce their driving when they have access to convenient, efficient transport. How to take revolution that’s there and transform it? This is what it’s all about. If you’re successful, you can change the world.
  • Howard Schultz, CEO, Starbucks Coffee Company: Starbucks is the biggest wi-fi network in America. Starbucks spends $300 million annually on healthcare insurance, and includes insurance for part-time employees. Innovation in instant coffee that no innovation in more than 50 years. Starbucks is best of class in digital and social media. Free wi-fi starting July 1, 2010 and in-store Digital Network of local news in Fall of 2010 (partnership with Yahoo!). Starbucks currently offers free wi-fi for people with Starbucks card. Next step is to offer without a card, nationwide. On Digital Network: People want local news. “In many ways, the Internet was the death of distance.” WSJ will be free on Digital Network (and other paid services – will be free at Starbucks). Starbucks is a place where local things happen – customers asking specifically for news about where they live. Example: Go to Starbucks (new power outlets!), log into wi-fi network, will see continually refreshed content like AOL Requires login and will know where you are – Starbucks card not needed. Why do this? Does it enhance customer experience? Does it drive traffic? YES to both. A high degree of fragmentation in consumer market – Starbucks creating custom menus for ethnic groups (more local relevance). Getting close to customers is significant strategy for Starbucks. The job of the CEO? Est value and culture as they’re just as important as product & innovation. It imprints like a memory. Build brands from the inside out. You can’t exceed your customers’ expectations w/o exceeding those of your own people. Starbucks loyalty card accounts for 70% of transactions and growing. What about experimental ways to order coffee? Remote ordering is deployed in Paris now. Starbucks working to operationalize this ordering capability.
  • BREAK. Will post more when conference continues.


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